Our Brands
Our Story
1974
1974
The company was founded in 1974 in Milan and creates and manages a range of "Made in Italy" products for various perfume and skincare brands. The company offers an integrated approach from creation to production control and distribution of fragrances and skincare products. Thanks to our high standards and creativity, we have developed a prestigious portfolio of iconic products aimed at different age groups.
Mission Statement
Mission Statement
We aim to be builders of "Made in Italy" perfume and beauty brands by offering iconic, sustainable, high-quality products at a democratic price. We position ourselves as an ethical and reliable partner for creating projects based on stable, lasting relationships.
Market Context
Market Context
The First spa is involved in the creation, development, and commercialization of fragrances and skincare products. Our brand positioning is in the "Masstige" segment, where products, although having the characteristics typical of luxury products (brand values, essences, packaging, etc.), are priced to be easily accessible to a broad target audience (age, gender, spending capacity, shopping styles, etc.).
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